technology
Technology

See how Yunki K. helped Flames of Giving on a Customer Database (CRM) Audit project

Sarita G
Sarita G.
Executive Director & Founder
Yunki K
Yunki K.
Volunteer
Matched on
Oct 8, 2020
Saved
$3,315
Hours Given
12 Hours
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What did Flames of Giving need?

Yunki helped Flames of Giving identify a Customer Relationship Management (CRM) system to track their donor, volunteer, and constituent database needs.

Why is this project important?

This project will allow us to more easily and effectively track our donors both in-kind and $$$ so communication and planning is more accurate and efficient.

This project will save us $3,315, allowing us to direct more of our resources to our primary efforts and providing for those struggling. We especially could use this money in supporting our COVID-19 initiatives.

Posted By
Sarita G
Sarita G.
Executive Director & Founder
Final Product
Assessment
Cause Areas
Community & Economic Development
Human Services
Youth Development
Flames of Giving
Wayne, New Jersey, USA

What did Yunki have to offer?

A Marketing Executive with multimedia strategy leadership, cross-channel communications and advanced data analytics expertise. I deliver lifetime value through global marketing campaigns, optimised search engine marketing and customer experience strategy, as well as campaign and database management.

One of my key strengths is that I know how to transform data into commercial business intelligence that boosts market share, reve...

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A Marketing Executive with multimedia strategy leadership, cross-channel communications and advanced data analytics expertise. I deliver lifetime value through global marketing campaigns, optimised search engine marketing and customer experience strategy, as well as campaign and database management.

One of my key strengths is that I know how to transform data into commercial business intelligence that boosts market share, revenue and customer retention. Throughout my career, I have successfully used analytics from a marketing perspective to accelerate penetration, profitability, brand positioning and sustainable growth, in both start-up and Fortune 50 companies.

With an MBA and International Business Master's, my marketing career started with pivotal leadership roles at Time Warner Music Sound Exchange, Publishers Clearing House, Business & Trade Network and Hotsocket. At Hotsocket, I pioneered landing page optimisation that realised 250% increase in online transactions.

I joined Vision Marketing in 2001 where I achieved a 200% growth in prospect lists to key clients. In 2005, I moved to Beliefnet Media as VP Marketing and led targeted email campaigns, sending out approximately 450 million each month.

In 2006, I transitioned to Marketing Technology Solutions as Senior VP Marketing, leading banner promotions for global pharmaceuticals, before setting up my own consultancy in 2007. For the next five years, I influenced marketing strategy and guided campaigns for major Credit and Publishing sector clients.

I leveraged Acxiom's database of 200 million customers through digital onboarding in 2012, as Digital Channel Product Director, that resulted in fivefold data revenue growth in one year. In 2014, I joined AARP Services Inc., reaching 50+ consumers, achieving 50% incremental sales revenue and saving $2M in media costs through marketing analytics.

I am eager to start a conversation of how I can add value to your marketing efforts and organisation.


Skills
Database Administration
Information Technology
Experience
  • Proficiency with implementing and/or managing CRM systems
Yunki K
Yunki K.
Volunteer
Guildford, United Kingdom

About Flames of Giving

Flames of Giving provides gifts for those in need during life's special moments. We have been doing this work for 25 years. Over 25,000 gifts have been provided to underserved and struggling people bringing hope and happiness to each person during challenging times. "One small gift. Two happy hearts."
Fun Fact

Fun Fact

25 years
20,000+ gifts given
80+ partnerships/collaborations
So many happy hopeful hearts.

This is the 9th project posted by Flames of Giving.

Total Saved
$24,624

Check out Yunki's total impact

Yunki K has matched on 12 projects with 9 organizations so far!

Total Projects
12
Saved
$52,144
Time Given
216 hours
Member Since
September 2019
Skills Used
Data Analysis
Database Administration
Information Technology
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Causes Supported
Arts & Culture

Community & Economic Development

Education


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Networks
Yunki K
Yunki K.
Volunteer
Guildford, United Kingdom

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