September, 2018 - Current
Side Hustle: I work directly with the studio co-founders on select front-end web design projects. Specifically I consult on Information Architecture and also provide insight on UX/UI and content strategy.
June, 2016 - Current
Full-Time: Launched a marketing campaign and pilot for an internal web-based program. Role/responsibilities expanded to lead and support multiple brand development projects: coffee, grab & go food, a new dining concept, and digital products/programs.
January, 2015 - May, 2016
Led a cross-functional team to streamline planning and implementation of retail marketing activities across the Sunoco network of 4500+ locations.
April, 2012 - December, 2014
Coordinated retail marketing activities for 650+ convenience stores, including print, digital and visual merchandising solutions.
September, 2010 - April, 2012
Worked with the Packaged Beverages Category Management team to implement retail pricing and develop planograms for store resets.
May, 2008 - August, 2010
Supported the team with various retail marketing activities and field/operator communications, including the launch of a rewards and loyalty program.
August, 2006 - May, 2010
Marketing and Entrepreneurship | Cumulative GPA 3.5 | Cum Laude