A Marketing Executive with multimedia strategy leadership, cross-channel communications and advanced data analytics expertise. I deliver lifetime value through global marketing campaigns, optimised search engine marketing and customer experience strategy, as well as campaign and database management.
One of my key strengths is that I know how to transform data into commercial business intelligence that boosts market share, revenue and customer retention. Throughout my career, I have successfully used analytics from a marketing perspective to accelerate penetration, profitability, brand positioning and sustainable growth, in both start-up and Fortune 50 companies.
With an MBA and International Business Master's, my marketing career started with pivotal leadership roles at Time Warner Music Sound Exchange, Publishers Clearing House, Business & Trade Network and Hotsocket. At Hotsocket, I pioneered landing page optimisation that realised 250% increase in online transactions.
I joined Vision Marketing in 2001 where I achieved a 200% growth in prospect lists to key clients. In 2005, I moved to Beliefnet Media as VP Marketing and led targeted email campaigns, sending out approximately 450 million each month.
In 2006, I transitioned to Marketing Technology Solutions as Senior VP Marketing, leading banner promotions for global pharmaceuticals, before setting up my own consultancy in 2007. For the next five years, I influenced marketing strategy and guided campaigns for major Credit and Publishing sector clients.
I leveraged Acxiom's database of 200 million customers through digital onboarding in 2012, as Digital Channel Product Director, that resulted in fivefold data revenue growth in one year. In 2014, I joined AARP Services Inc., reaching 50+ consumers, achieving 50% incremental sales revenue and saving $2M in media costs through marketing analytics.
I am eager to start a conversation of how I can add value to your marketing efforts and organisation.