Ansley Allen is a results oriented professional business leader with 18+ years of professional experience in consumer products and healthcare. He has a proven ability to develop/ implement strategic plans that drive superior top line and bottom line business results for several $500 million+ brands. He is passionate about understanding consumer insights and translating them in to profitable opportunities. Recognized for building brands and portfolios, driving innovation, developing disparate and challenging markets, and crafting winning and executable strategies. Strong strategic business and cross functional leadership with a unique balance of team orientation, outstanding analytical skills, and creativity with a proven track record of accelerating growth businesses as well as reinvigorating stagnant ones. An executive with demonstrated skills recruiting, mentoring and developing talented, high-performance teams. Effective at gaining executive leadership approval on plans and budgets. Leadership of teams tackling difficult corporate challenges including new business, exploration, insights, strategy, segmentation, marketing, consumer understanding, concept development, product development, repositioning, R&D, and business intelligence.
Specialties: Strategic Brand Positioning, Marketing Plan Development, Innovation, New Product Launches, Consumer & Channel Planning, Channel & Category Development, Segmentation & Target Definition, Team Building, Hiring and Retaining Top Talent, Agency Relationships, Motivating Executional Teams