May, 2013 - Current
Medline is proud to be the largest privately held medical supplier in the United States. We manufacture and distribute more than 350,000 products to hospitals, extended care facilities, surgery centers, physician offices, home care providers and agencies, and retailers.
As a Marketing Director, I provide leadership, strategy, and sales support to grow a wide range of businesses both in existing categories and expansion categories. Full P&L management responsibility including upstream and downstream marketing, new product development, packaging, pricing, life cycle management, and management of a large multifunctional team.
January, 2013 - May, 2013
Served as a key internal innovation champion who leveraged consumer insights to help brands identify innovation & business opportunities, design a robust five year innovation pipeline of new products, deliver innovative ideas to delight customers, create a high degree of differentiation, and drive future customer and revenue growth.
November, 2008 - December, 2012
Communicated and drove vision for the Cottonelle Toilet Paper Brand by leading the 5 year strategic business plan which includes product innovation, concept writing, core strategies, identifying new technologies to expand, and outlining financials by product variant for this billion dollar brand.
August, 2006 - November, 2008
Directed a large team (11+) on the Scott Toilet Paper, Cottonelle Toilet Paper, and Viva Towels businesses managing multiple aspects of the brand/retailer relationship including marketing execution, long term retailer growth strategies, managing shopper marketing efforts, trade allocation, and sales calls with buyers.
July, 2005 - August, 2006
Championed development of new product pipeline on the Huggies Pull-Ups Training Pant Brand, quantified opportunities, generated consumer insights, identified claims, positioning, and managed projects through launch.
July, 2003 - July, 2005
Directed all marketing efforts for the Canadian Huggies Diapers business including development and implementation of key growth strategies, supervised and developed 2 assistant brand managers, and managed country P&L generating double digit sales increases over $50 million dollars.
July, 2000 - July, 2003
Directed many components of the Cottonelle Toilet Paper Brand including consumer promotion, packaging, trade and volume tracking, competitive analysis, sales presentation, pricing analysis, and launch coordination of Cottonelle Aloe & E & Cottonelle Ultra Toilet Paper.
January, 1993 - June, 1998
Managed thirty-two employees and a fleet of 425 vehicles in rental car operation. Coordinated all financial/operational functions including marketing, payroll, training, and personnel management.