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Shane W.

Durham, NC, USA
Total impact
Ready to Volunteer

Professional Experience

Optimization Project Manager, Lenovo

March, 2019 - September, 2019

  • Collaborate with research, analytics, and design teams to plan and implement optimization tests across the site
  • Manage A/B tests and personalization campaigns through Agile queue during three-week sprints
  • Serve as Optimization lead on cross-functional scrum team responsible for test and campaign implementation on our splitter, subseries, and cart pages
  • Determine prioritization of A/B tests and personalization campaigns based on potential business impact and level of effort
  • Actively participate in sprint planning activities and daily standups
  • Create, test, and launch personalization campaigns across multiple geographies
  • Work closely with development and quality assurance teams to ensure all functional requirements for each test are met
  • Manage integration and launch of third-party analytics platform MiaProva to provide self-serve results reporting for stakeholders and executives
  • Provide monthly updates on our testing roadmap and results to executives
Project Manager, Global eCommerce UX Team, Lenovo

April, 2018 - February, 2019

• Served as UX Project Manager for the creation and launch of Lenovo's loyalty program: Lenovo Rewards
• Leveraged user research, analytics, and design best practices to determine project requirements
• Created prioritized checklists of accessibility guidelines for project management, content, design, development, and quality assurance teams based on the WCAG 2.0 standards
• Served as consultant to design team on implementing accessibility best practices into Design System update
• Conducted competitive research and analysis of both direct and indirect competitors
• Collaborated with stakeholders to define project scope and gather requirements
• Created wireframes, sketches, and user flows in collaboration with design team
• Worked closely with designers throughout an iterative design process, providing feedback and sign off on lo- and hi-fidelity mockups
• Led education workshop on web accessibility for Global eCommerce team
• Facilitated design thinking workshop for Lenovo Gaming site redesign
• Managed redesign of UX team's internal newsletter and led site's migration from Teamsite to Wordpress
• Managed team intern, providing resources, guidance, and feedback on their final term project

User Experience Designer, HelloNeighbor Co

November, 2017 - April, 2018

• Led redesign process for in-home senior care startup HelloNeighbor's landing page
• Designed the prototype of UI for the company's responsive web application
• Conducted stakeholder interviews with CEO, investors, and design and development team
• Created project timeline and roadmap in collaboration with stakeholders, led regular tie-outs on project progress
• Identified direct and indirect competitors and conducted competitive and SWOT analyses
• Designed and administered user surveys, analyzed surveys, generating a report based on analysis of survey data
• Conducted remote and in-person interviews with potential customers and senior care professionals
• Generated personas based on a combination of survey data and insights gleaned from user interviews
• Created user stories, user flows and sitemaps for responsive web application
• Created pen/paper sketches as well as wireframes and lo-fidelity prototypes using Balsamiq to get user feedback and stakeholder input
• Designed hi-fidelity prototypes of the company’s landing page and booking interface in SketchApp, Figma, and Invision
• Conducted in-person and remote user testing sessions through with hi-fidelity interactive prototypes and iterated on designs based on findings
• Conducted a battery of tests (A/B, click and 5-second tests) via UsabilityHub on various site areas
• Redesigned company brand identity including logo design and revised style guide (color palette, typography, and content tone and voice)
• Used accessibility tools and best practices to ensure design adhered to WCAG 2.0 guidelines as closely as possible

User Experience Designer, Collectiv - School Project

March, 2017 - July, 2017

Created user experience design strategy for SaaS content-storage / sharing responsive Web application.

Responsible for all aspects of the design process, including user research, competitive analysis (SWOT), information architecture, branding, wireframing, generating low and high-fidelity prototypes, remote and in-person user testing and front-end development.