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Kathy W.

Social Entreprenuer/Product Developer/Marketer
Manhattan, NY, USA
Total impact
Ready to Volunteer

Professional Experience

Business Analyst, Macmillan New Ventures

November, 2013 - Current

Advise on strategic roadmap for internal and external product integrations.

Executive Director, Product Development, NYC Department of Education

January, 2013 - November, 2013

Our team develops and supports innovative educational product solutions within NYC's Department of Education.

Sr. Director Product Development, Academic Solutions, NYC Department of Education

February, 2012 - December, 2012

Lead day-to-day efforts on a variety of Academic system solutions, including the blended learning environment, iLearnNYC, online Assessment and distributed scoring, Charter School Data interactions, Common Core teacher development and SLC/EDP integration, as well as strategic functionality development across the Academic Solutions portfolio. I managed the Product Development team charged with expanding program usage in schools, while also supporting further development of functionality and integrated solutions.

Founder and Strategy Director, TheUsefulMBA

October, 2011 - Current

I am creating an organization built to support entrepreneurs at all stages of their development - from a new business idea to several years in the making.

Director, Product Development, Ziksana

April, 2011 - Current

Chiefly responsible for the development of the platform that is Ziksana. We want to keep the needs of our learners front and center to ensure they can obtain the information to learn most efficiently.

Director of Marketing, Innovative Visions, LLC

January, 2011 - Current

Responsible for driving marketing strategies and tactics to grow brand awareness and ultimately drive revenue growth. IV's business relationships are highly integrated with our partners, so direct marketing and demand generation programs include heavy amounts of joint campaign development.

Volunteer, Community Consulting Teams (CCT) Boston

January, 2010 - February, 2011

I work with a team of MBAs consulting non-profit companies on strategic business initiatives. My current project is working with The Second Step ( on an operational consulting engagement aimed at helping them managing all the generous donations they receive for their clients.

Volunteer, Year Up

December, 2007 - January, 2010

Work one-on-one with ESL students seeking admission to the YearUp program to improve English capabilities and to gain entrance into the program. Also built training program and curriculum to help develop additional English Language Learner tutors to work with students.

Adjunct Professor, Northeastern University

December, 2007 - September, 2008

Responsible for building course content for Studies of the Field course in the Global Pathways (pre-master's) program.

Senior Product Manager, Iron Mountain

August, 2007 - May, 2011

Develop product and service offerings to grow Data Protection business, including developing new product and service offerings through research, assessments, competitive evaluations, and service line activities; managing definition and development of new product features and cross-company efforts to ensure approval; gathering input to define product concepts, develop detailed requirements, feature definitions and implementation plans; defining short and long term roadmaps, validating with customers and modifying accordingly; leading cross-functional team in product development and service enhancement initiatives; analying current product and service offering financial performance and manage changes to improve returns

Graduate Certificate, Northeastern University

January, 2007 - January, 2008

Teaching English to Students of Other Languages

Assoc Global Product Manager, Gillette/Procter & Gamble

June, 2005 - December, 2006

Directly managed global product launch of Vitality Sonic including internet demo, TV advertising and global marketing guidelines; relaunched Cross Action Power battery, which involved heavy interface with our engineers and program managers while developing new positioning and new product launches.

During my tenure, I evaluated and recommended global changes to premium toothbrush packaging to remove consumer confusion between price points and included attachments; reviewed global opportunity within the teen market against current product offerings and recommended future commercial and product innovations.

Daily efforts on all products involved capturing and defining market and customer requirements, working with engineering to ensure implementation and design meet the defined requirements, assessing competitors, conducting financial analysis centered on market opportunities and product performance, and effectively correlating product features to tangible customer benefits.

Director, Instinet

February, 2001 - August, 2004

Managed new system build and enhancements to Post Execution product clearing over $2 billion in US equity business daily. This included personally creating prioritized requirements specifications for the new product based on business cases, working closely with internal partners and the software project team to technically map out and develop the requirements, and developing business cases for new product enhancements without interfering with product scheduling.

I directly managed the development team and acted as technical advisor to QA, was responsible for production and authorship of technical documentation and was the expert tester responsible for internal product acceptance.

MBA, New York University - Leonard N. Stern School of Business

January, 2001 - January, 2004

Marketing, Operations

Senior Project Manager, Concrete Inc

December, 1999 - February, 2001

As the main client interface and team interface, I was the person who clearly understood client needs for their web business. Internally, I championed their requirements and constant changes over the course of their business creation. For strong offline brands like Le Monde and McKesson, our efforts resulted in strong online presence with site redesigns and new product features. With Insignia ESG, I managed the creation of a new residential intranet service for their high-end properties. However, there were also companies created new on the web - is one that still exists today. Customer requirements, competitive analysis both online and offline and technology advances on web features were only some of the daily considerations that I directly worked on with my clients to accomplish new brand presence.

Project Manager, CTNY

April, 1999 - November, 1999

In this role, I was the main client interface to our internal technology team. Though the company was less than 100 people, we created a number of ongoing sites including,, and As project lead, I worked with clients to translate their new business needs online as well as reviewing competition offline. Our agency developed complete design, features and web pages to create businesses where none existed.

Outside of website creation, I also worked with established brands like Lenscrafters establishing an online product catalog demo to enhance their existing online presence and Elizabeth Eakins, Inc. where we both created an online web business for her offline interior design business and developed her go-forward technology strategy.

Consultant, Accenture

July, 1996 - April, 1999

Developed customer service solutions for utilities companies including Pennsylvania Power & Light, Orange & Rockland and Niagara Mohawk. Designed interfaces and trained team members on application design at solution center in St. Petersburg, FL

BS, Union College

January, 1992 - January, 1996

Applied Math