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Marketing Strategy

Help Prevention Links * Advice on how to “market” the organization with limited resources * A plan on how to broaden its reach and support base * Instruction on what are and how to utilize the most e…
Prevention Links
Roselle, NJ, USA
Prevention Links
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Prevention Links
Roselle, NJ, USA

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Cause
Human services
Skills
Communications Marketing

Posted November 8th

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Marketing Strategy

Project details

What we need
  • A written summary of the Organization's marketing goals and target audiences
  • A list of key marketing channels that will yield the highest return on investment, with rationale
  • Specific tactics the Organization can use to leverage the identified marketing channels
  • Messaging guidelines for the channels identified, including specific key messages (if needed)
  • A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
  • We currently have an understanding of our target audience, which should make it easy for you to get started. We also have a Twitter account with over 500 followers, multiple Facebook pages with combined 923 likes, and the ability to provide any other information you need.
How this will help
This project will save us $11,198 , allowing us to support all New Jersey youth in Recovery, as the heroin epidemic continues to grow and devastate families.

The success of our organization depends on connecting all agencies to our Prevention Links mission. Without your help, we cannot keep our brand image alive and align with Prevention Links. Your skills will empower us to develop an effective marketing strategy.

Project plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
2
Milestone 2: Strategy Finalization
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
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About the org

Prevention Links
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Causes
Human services Health & nutrition Youth development
Posted by
Elizabeth C
Elizabeth C.

Social Media and Development Coordinator

Our mission

Prevention Links mission is to foster, healthy, sustainable communities by empowering people through education, collaboration and linkages to resources.
Prevention Links is a private, not-for-profit organization, which takes a leadership role in the prevention of drugs, alcohol, tobacco and related issues.

What we do

Everyone does know at least one person who's life has been impacted by substance abuse. The unifying element at the core of all the work we do at Prevention Links is the desire to prevent the next individual, family or community from experiencing the devasting impact of substance abuse.

Prevention Links delivers programs along the full continuum of Prevention and offers opportunity to serve across the entire life span. What draws me to this field and what makes me so passionate about my work is that Prevention is a strength based model that incorporates a holistic approach to individual and commnity change. The successes we realize are shared successes that are only possible because of the partnerships we form with the residents of the communities we serve.

There is a science-base to prevention that lays out a framework that guides our program implementation and ensures that we are moving towards our goals and producing positive outcomes. We invite you to join us in our goal to...Prevent the Next One.

Testimonials

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