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Brand Messaging

Help Princeton First Aid & Rescue Squad * Creating a consistent and compelling brand * Expert advice on how to manage your brand
Princeton First Aid & Rescue Squad
Princeton, NJ, USA
Princeton First Aid & Rescue Squad
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Princeton First Aid & Rescue Squad
Princeton, NJ, USA

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Cause
Human services
Skills
Marketing Writing

Posted December 15th

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Brand Messaging

Project details

What we need
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
Additional details

Clear value proposition on why public should support non-profit EMS and Rescue operation.

What we have in place
  • Over the past 6 months, we wrestled with selecting a logo and tagline, making some progress. We created a new web site, and we update a Facebook site regularly. There have been two newspaper features about us in the past 6 months. We have very few email addresses in our data base.
How this will help
This project will save us $3,600 , allowing us to continue planning for sustainability as a volunteer-led organization.

We need to communicate to our constituents (30,000+ residents, students, and visitors) that we are a non-profit organization and not affiliated (or supported by) government or health care agencies. We have (anecdotally) hundreds of grateful patient/rescue stories that we can tell to communicate the value of our services. Additionally, we recruit and train 20 to 25 volunteer EMTs annually, many of whom are high school and college students who give back to the community and discern whether to undertake health care careers.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
1
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
2
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
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About the org

Princeton First Aid & Rescue Squad
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Causes
Human services Disaster relief Health & nutrition
Posted by
JS
Jackie S.

Development Officer

Our mission

Our mission is to save lives, relieve the suffering of the sick and injured, and promote safety.

What we do

We provide emergency medical and technical rescue services to all Princeton residents, students, and visitors.

Testimonials

Read the Impact Story
John gave us great ideas from his own experience on how the Princeton First Aid & Rescue Squad can illustrate our many benefits to the community.
Jackie S.

Development Officer

Brand Messaging Project

(No testimonial has been submitted by John)