Copywriting

Help New Jersey Children's Alliance express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
New Jersey Children's Alliance
Newark, NJ, USA
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New Jersey Children's Alliance
Newark, NJ, USA

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Posted January 31st

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Project details

What we need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional details

a compelling sponsorship packet

What we have in place
  • We have developed a draft sponsorship packet, as well as an event logo. We've had success engaging a few sponsors over the past three years and will continue to solicit their support, hopefully at higher levels.
How this will help
This project will save us $4,212 , allowing us to provide training and technical assistance to the Children's Advocacy Centers that help abused children heal.

As a statewide agency, we have faced challenges with promoting our only annual awareness and fundraising event (Heroes for Children 5K and Family Fun Run) in such a way that encourages participation from individual and corporate sponsors, as they seem to prefer to support agencies in their respective communities. This project will help us develop a sponsorship packet that will elicit support from potential sponsors and donors that we have been unable to engage to date.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About the org

New Jersey Children's Alliance
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Our mission

New Jersey Children's Alliance is a statewide non-profit membership organization whose mission is to promote and support communities in providing a coordinated investigation and comprehensive response to victims of criminal child abuse.

What we do

The New Jersey Children's Alliance (NJCA) is a statewide non-profit organization that provides training and technical assistance to the Children's Advocacy Centers (CACs) and Multidisciplinary Teams (MDTs) that serve child victims of abuse and neglect and their families in New Jersey. NJCA also conducts outreach to raise awareness about child maltreatment and engages in legislative advocacy to support the development of new CACs and enhancement of existing CACs in New Jersey. CACs are child-focused facilities in which multidisciplinary teams comprised of law enforcement, child protective services, prosecutors, medical and mental health professionals, and victim advocates coordinate their efforts to investigate and prosecute child abuse and neglect cases, while protecting children and providing needed treatment to survivors. CACs use evidence-based, child-centered practices through forensic interviews, medical evaluations, trauma focused mental health care, and victim advocacy. Our goal is for every child abuse victim in New Jersey to have access to a CAC.

Testimonials

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