This project was completed on Oct 26, 2017
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Matched with Connie X
Matched with
Connie X.

Marketing Strategy

Help Answer * Advice on how to “market” the organization with limited resources * A plan on how to broaden its reach and support base * Instruction on what are and how to utilize the most...
Answer
Piscataway, NJ, USA

Posted March 23rd

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Project Details

What We Need
  • A written summary of the Organization's marketing goals and target audiences
  • A list of key marketing channels that will yield the highest return on investment, with rationale
  • Specific tactics the Organization can use to leverage the identified marketing channels
  • Messaging guidelines for the channels identified, including specific key messages (if needed)
  • A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What We Have In Place
  • Answer has worked with MMS Education to complete a competitive scan, market analysis, customer and non-customer interviews and extensive branding work. We believe that all of these resources will help provide a strong foundation for the creation of a marketing plan.
How This Will Help
This project will save us $11,198 , allowing us to put that money toward the implementation of the plan that is developed.

Based on a market analysis and customer and non-customer surveys that have been completed by MMS Education, Answer is considered a trusted, high-quality resource for sex education among those who are familiar with our services. The market analysis also found that less than 20% of the existing market knows about Answer's products and services. We hope that the creation of a strategic marketing plan will help us to grow our reach within the market.

Project Plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
2
Milestone 2: Strategy Finalization
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
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About The Org

Posted by
Dan R.

Director of Training

Our Mission

Answer is a national organization that provides and promotes unfettered access to comprehensive sexuality education for young people and the adults who teach them.

Testimonials

Connie was an awesome volunteer. She was easy to work with and delivered a very informed, thoughtful final product. As a result of her work, we have a strong marketing strategy that meets the unique needs and challenges of our organization. We highly recommend working with Connie for this type of work.
Dan R.

Director of Training

Marketing Strategy Project

(No testimonial has been submitted by Connie)