Marketing Strategy
Help Answer * Advice on how to “market” the organization with limited resources
* A plan on how to broaden its reach and support base
* Instruction on what are and how to utilize the most e…
Marketing Strategy
Project details
What we need
- A written summary of the Organization's marketing goals and target audiences
- A list of key marketing channels that will yield the highest return on investment, with rationale
- Specific tactics the Organization can use to leverage the identified marketing channels
- Messaging guidelines for the channels identified, including specific key messages (if needed)
- A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
- Answer has worked with MMS Education to complete a competitive scan, market analysis, customer and non-customer interviews and extensive branding work. We believe that all of these resources will help provide a strong foundation for the creation of a marketing plan.
How this will help
This project will save us $11,198 , allowing us to put that money toward the implementation of the plan that is developed.
Based on a market analysis and customer and non-customer surveys that have been completed by MMS Education, Answer is considered a trusted, high-quality resource for sex education among those who are familiar with our services. The market analysis also found that less than 20% of the existing market knows about Answer's products and services. We hope that the creation of a strategic marketing plan will help us to grow our reach within the market.
Project plan
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Testimonials
Connie was an awesome volunteer. She was easy to work with and delivered a very informed, thoughtful final product. As a result of her work, we have a strong marketing strategy that meets the unique needs and challenges of our organization. We highly recommend working with Connie for this type of work.
(No testimonial has been submitted by Connie)