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Brand Messaging

Help Center for Regenerative Community Solutions * Creating a consistent and compelling brand * Expert advice on how to manage your brand
Center for Regenerative Community Solutions
Basking Ridge, NJ, USA
Center for Regenerative Community Solutions
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Center for Regenerative Community Solutions
Basking Ridge, NJ, USA

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Posted March 15th

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Brand Messaging

Project details

What we need
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
  • We have a full statement of our mission at http://www.crcsolutions.org/about/, and a sketch of our current projects at http://www.crcsolutions.org/new-directions-for-2017/.
How this will help
This project will save us $3,600 , allowing us to actually undertake this rebranding, which we could not afford otherwise.

We have a number of projects related to our mission, but not clear or consistent branding for the organization. Likely we will need help with developing a new logo and set of taglines as well. I have already requested a 1-hour consult.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
1
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
2
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
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About the org

Center for Regenerative Community Solutions
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Environment Community & economic development Science & technology
Posted by
Jonathan C
Jonathan C.

Executive Director

Our mission

Our mission, stated simply, is to assist communities in dealing with the impacts of climate change -- with education on issues that can affect their long term ability to regenerate their ecological and economic systems, to provide local government institutions with advice and assistance, and to provide small businesses and non-profit organizations with financial resources to mitigate climate change, especially in LMI areas.

What we do

In addition to our two primary programs -- PACE (Property Assessed Clean Energy) and alternative Regenerative Financing models, which are designed to provide flexible and attractive clean energy financing -- we have been extensively involved in efforts to develop new eco-communities, devise a global monetary policy and complementary currency for climate mitigation, and develop local green cooperatives to assist communities with creating greater economic resilience. We are currently a fiscal sponsor to three of these programs, and provide additional support in a variety of ways, including assistance with web sites, grant applications, fundraising, etc.

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