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Search Engine Marketing Plan

Help Easterseals New Jersey create a plan to optimize how their website appears in search results, or with an advertising campaign.
Easterseals New Jersey
East Brunswick, NJ, USA
Easterseals New Jersey
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Easterseals New Jersey
East Brunswick, NJ, USA

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Cause
Human services
Skills
Digital marketing Search engine marketing

Posted July 31st

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Search Engine Marketing Plan

Project details

What we need
  • Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
  • Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
  • Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
  • Note: Google AdWords is one kind of PPC tool
What we have in place
  • We currently have access to Google analytics, which should make it easy for you to get started. We also have various other metrics we have been tracking, and the ability to provide any other information you need.
How this will help
This project will save us $7,098 , allowing us to provide more opportunities and experiences for people with disabilties and special needs.

The success of our organization depends on the ability to reach new audiences in affordable ways. Without your help, we cannot ensure we are taking the right steps in our SEO/SEM plan. Your skills will empower us to amplify the use of our Google grant and gain more exposure.

Project plan

P
Prep: Align on Goals & Share Information
  • Volunteer Manager outlines any current SEM activities/strategies, including use of search keywords, SEO tactics, PPC ads, website or blog content strategies
  • Volunteer Manager shares any existing materials relating to SEM
  • Professional meets with the Volunteer Manager for a brainstorming and overview session to discuss goals, online assets, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Assess Current State & Review Plan
  • Professional assesses current site traffic, search rankings, content and architecture
  • Professional creates a first draft of the SEM Plan and shares it with the Volunteer Manager
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final SEM Plan
  • Professional incorporates Volunteer Manager’s feedback and creates a final draft of the SEM Plan
  • Professional delivers final document to the Volunteer Manager and provides recommendations for implementation, based on staff capacity and budget
3
Milestone 3: Training
  • Professional trains Volunteer Manager on how to evaluate performance of SEM Plan and measure key site metrics with Google Analytics or a comparable online statistics resource
  • Professional and Volunteer Manager meet 1 month after implementation to assess how SEM Plan is performing and any tweaks that should be made
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About the org

Easterseals New Jersey
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Causes
Human services Civil rights Employment services
Posted by
Anysa H
Anysa H.

Director of Marketing

Our mission

Our purpose is to change the way the world defines and views disabilities by making profound, positive differences in people’s lives.
With the help of our supporters we are “taking on disability together” and working to enrich the lives of people living with disabilities and special needs by providing opportunities to live, learn, work, and play in their communities!

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