Public Relations Strategy
AmpleHarvest.org, Inc.
Public Relations Strategy
Project details
What we need
- A Public Relations (PR) strategy rooted in the Organization's public relations goals
- Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
- A press list created based on Organization's target media outlets
- Recommendations on the best tactics to build relationships with Organization's target media outlets
Additional details
Capacity to develop a campaign targeting the faith (all faiths) community nationwide.
What we have in place
- We have staff available to help and are assembling a team of people well connected to the faith community. We're looking for someone who can build a PR campaign to make magic happen nationwide.
How this will help
This project will save us $6,343 , allowing us to reach many of Americas clergy, and ultimately people of faith who care about hunger and food waste.
Food Waste Weekend is a nationwide virtual interfaith event (www.FoodWasteWeekend.org) to educate America's clergy (Christian, Jewish, Hindu, Buddhist, Muslim and Unitarian) about food waste from the faith perspective AND enable them to give faith specific sermons on the topic - all on the same weekend.
The goal is to have the clergy give the sermons - and calls to action - to their congregants with the hope that many of the people in the pews will reduce the waste of food in their lives.
It was piloted last Sept. Target is this coming Sept.
Project plan
Posted by
Gary O.
Founder/Executive Director
Our mission
While 42 million Americans are hungry, more than 42 million grow food in home gardens- often more than they can use.
AmpleHarvest.org helps gardeners find a local food pantry eager for their excess harvest.
Created by a CNN Hero/World Food Prize nominee, it more than 8,400 food pantries in America. Backed by Google, the USDA and many others, AmpleHarvest.org diminishes hunger, reduces climate change and improves community health. Learn more at AmpleHarvest.org/TED
What we do
AmpleHarvest.org enables a food pantry to register its name, address, phone, and other information including an optional photo of the building to make it easy to find. It also accepts information on the days and hours gardeners' donations will be accepted. Food pantries can also list store bought items they need, helpful to users of our free Ample Harvest iPhone app.
Gardeners with extra garden produce as well as other donors simply enter their address or zip code to view all registered food pantries within the distance they are willing to travel. AmpleHarvest.org can also display a map and detailed driving instructions for the donor.
AmpleHarvest.org one of kind nonprofit and has the support of the US Department of Agriculture, Google.com, Garden Writers of America, National Gardening Association, numerous faith groups and many other organizations. Nearly one out of every five food pantries in America have already registered. AmpleHarvest.org is free of charge both for food pantries and gardeners.