Social Media Plan

Help Wellspring Center for Prevention * A social media plan to help it develop a presence in the digital sphere through social media sites like Facebook, Twitter, and others.
Wellspring Center for Prevention
East Brunswick, NJ, USA
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Wellspring Center for Prevention
East Brunswick, NJ, USA

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Posted May 16th

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Project details

What we need
  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization
Additional details

Plan on best use of free Google AdWords

What we have in place
  • Our agency primarily relies on Facebook and twitter to communicate with its varied audiences. We also have three websites including a "corporate" site, an elearning site, and program-specific site to promote one of our programs, Footprints.
How this will help
This project will save us $6,632 , allowing us to to hold a community event.

Our primary targets feature youth. We want to engage with youth and their caregivers better through social media. We also want to drive traffic to our web properties, especially our online Helptool -- a referral resource to those seeking help with substance use.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
1
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
3
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
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About the org

Wellspring Center for Prevention
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Our mission

The Wellspring Center for Prevention is a non-profit, community-based health organization providing prevention, education, information, and referral services to county residents, businesses, schools, faith-based organizations, municipal alliances, and social service agencies since 1980.
Our mission is to promote the health and well-being of individuals, families, and communities through the prevention of addiction-related problems across the lifespan.

Testimonials

We were blessed to be paired up with Amanda. She is very knowledgeable. Extremely responsive. And her final report was on point. Her efforts with our AdWords account have resulted in increased traffic to our website. Who could ask for me.
Ezra H.
Ezra H.

Volunteer manager

Social Media Plan Project

(No testimonial has been submitted by Amanda)