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Brand Messaging

Help True Renaissance Organization, INC * Creating a consistent and compelling brand * Expert advice on how to manage your brand
True Renaissance Organization, INC
Glassboro, NJ, USA
True Renaissance Organization, INC
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True Renaissance Organization, INC
Glassboro, NJ, USA

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Cause
Education
Skills
Marketing Writing

Posted May 24th

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Brand Messaging

Project details

What we need
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
Additional details

It would be nice to have someone to join our Board of Directors and who will lead in the area of brand development.

What we have in place
  • We currently have a mission and vision statement, a website and several social media platforms. We have had some press coverage but could use much more. We also have a strategic plan that illustrates where we are in the process.
How this will help
This project will save us $3,600 , allowing us to focus our resources directly on program funding. It will also help us connect in a better way to those who can benefit the most.

The success of True Renaissance is dependent upon presenting the right image to the right people in a succinct and cohesive way. We are at a disadvantage because we don't have anyone with the skills to conquer the challenges we face in this area; therefore your help is would be greatly appreciated.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
1
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
2
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
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About the org

True Renaissance Organization, INC
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Causes
Education Arts & culture
Posted by
Marla P
Marla P.

Building Cultural bridges through Art!

Our mission

Mission Statement
The “True Renaissance” mission is to promote educational learning in our schools and communities through the artistic creations, skills and techniques of master craftsmen by providing enriching experiences and accessibility to fine and decorative art typically held at the world’s finest museums.

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