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Brand Messaging

Help Standish Foundation for Children * Creating a consistent and compelling brand * Expert advice on how to manage your brand
Standish Foundation for Children
Hackettstown, NJ, USA
Standish Foundation for Children
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Standish Foundation for Children
Hackettstown, NJ, USA

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Cause
Health & nutrition
Skills
Marketing Writing

Posted June 8th

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Brand Messaging

Project details

What we need
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
  • We currently have A Project Overview, which should make it easy for you to get started. We also have Learning Objectives and Training Materials, and the ability to provide any other information you need.
How this will help
This project will save us $2,400 , allowing us to ensure that no child is scared of medical procedures and thus, doesn't avoid lifesaving health care.

We are seeking clarity on how to articulate a pilot program, which focuses on training health care professionals on how to best support kids during needle related medical procedures to reduce their fear, anxiety and distress. We are asking for both a name and an overview/summary of the program that can be shared with potential pilot sites and/or funders. This includes:
A program name
A brief description for both internal and external use

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
1
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
2
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
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About the org

Standish Foundation for Children
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Causes
Health & nutrition Human services International affairs
Posted by
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Melissa S.

Volunteer manager

Our mission

Through education, advocacy, service and financial support, we help transform healthcare experiences for children, families and providers.

Testimonials

Read the Impact Story
Robin was highly professional! She was able to quickly pick up on the work that needed to be done and was timely and spot on with her deliverables. I would highly recommend working with Robin.
Melissa S.

Volunteer manager

Brand Messaging Project

My experience volunteering with the Standish Foundation for Child and Family Centered Healthcare was very rewarding. Wonderful mission and team that was easy to collaborate with and enjoyable to support. Thank you for the opportunity to contribute my marketing and branding expertise.
Robin K.
Robin K.

Volunteer