Brand Messaging

Help The Bouchedid Foundation * Creating a consistent and compelling brand * Expert advice on how to manage your brand
The Bouchedid Foundation
Parsippany, NJ, USA
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The Bouchedid Foundation
Parsippany, NJ, USA

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Posted June 15th

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Project details

What we need
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
Additional details

It would be nice to have our first fund raising campaign based on the new brand story and message.

What we have in place
  • We currently have our informative web site www.bourchedidfoundation.org, which should make it easy for you to get started. We also have our first gen software and an active Board of Advisers, and the ability to provide any other information you need.
How this will help
This project will save us $4,200 , allowing us to Tell our story and raise startup money and future donations.

The Bouchedid Foundation is developing technology to support under-served nonprofits who are addressing the most urgent issues on the planet. We need a strong brand message independent from the nonprofits we support. We need to answer the question, "Why would someone give operational dollars and contributions to our select nonprofits?"

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
1
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
2
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
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About the org

The Bouchedid Foundation
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Our mission

The Bouchedid Foundation revolutionizes charitable giving through technology and innovation by promoting donor confidence and fundraising efficiency.

What we do

The Future of Charitable Giving™
The Bouchedid Foundation - Making the world a better place for all of us:
Locally, nationally and internationally, The Bouchedid Foundation is an advocate for the most oppressed and disenfranchised. We scour every corner of the globe to help children and families in need. The Bouchedid Foundation (pronounced 'boosh-deed) takes a unique approach to helping donors large and small navigate through the hundreds of thousands of charities and non profit organizations that exist today (more than 664,000 to be exact). Many donors don't have the time, resources and expertise to figure out which charities are best aligned with the causes that mean the most to them. Furthermore, most donors are reluctant when it comes to their charitable contributions because they are simply not sure if the various charities they find are truly passing on the vast majority of their money to the direct causes and groups that they are supposed to service.?

We have developed a proprietary algorithm that factors several different variables both quantitative and qualitative to filter through thousands of charities and allows us to identify only the ones that meet our strictest requirements. This is why we like to say that The Bouchedid Foundation is "the Mutual Fund of Charities"™. Our system evaluates and analyzes hundreds of charities against quantifiable measures using the following metrics to create a portfolio of best of breed charities to direct our funds to:

Accountability -
Efficiency -
Turnaround -
Focus -
Urgency -
Disenfranchisement

Testimonials

(No testimonial has been submitted by Mark)
This team is striving to do the greatest good in their power. Their motivation is commendable and I wish them the best of luck!
Steven R.
Steven R.

Volunteer