Public Relations Strategy
Project details
What we need
- A Public Relations (PR) strategy rooted in the Organization's public relations goals
- Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
- A press list created based on Organization's target media outlets
- Recommendations on the best tactics to build relationships with Organization's target media outlets
What we have in place
- We currently have a book, lots of press clippings and news appearances, which should make it easy for you to get started. We also have story pitch ideas, and the ability to provide any other information you need.
How this will help
This project will save us $6,343 , allowing us to assist ten more small businesses impacted by disasters.
The success of our organization depends on our ability to reach decision makers. Without your help, we cannot leverage limited resources. Your skills will empower us to build our presence as a thought leader in the news media.
Project plan
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Our mission
Our organization's mission is to build a community of resilient small businesses, able to work through major and minor disasters. We will do so by offering technical assistance to improve their risk practices and lower their insurance costs and cost of other capital.
Testimonials
Lots of enthusiasm, thank you.
(No testimonial has been submitted by Jon)