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This project was completed on Apr 26, 2018
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Matched with Bob M.
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See the Impact story
Brand Messaging
United Way of Northern New Jersey
United Way of Northern New Jersey
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Brand Messaging
Project details
What we need
- Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
- Creation of taglines and talking points to help the Organization communicate clearly and concisely
- Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
- We currently have a lot of material, which should make it easy for you to get started. We also have dedicated staff, and the ability to provide any other information you need.
How this will help
This project will save us $3,600 , allowing us to extend our work to more schools and students resulting in healthier (broadly defined) kids who are able thrive in school, college work and life.
We have a portfolio of services we offer to schools that have developed over the years Our work is now 10 years old and feel need to re-visit the branding. We are confusing to the external world!
Additional Context
We are formal partnership between two organizations - a community organization and a college. We started out with our own logos front and center. However as the Initiative has grown we now feel the School Culture and Climate Initiative needs to take center stage. We also have family of supports and resources that need to be brought under the same umbrella.
Project plan
Our mission
United Way of Northern New Jersey is a thriving regional entity serving the communities of its founding members. With a renewed purpose, all of our work to build stronger northern New Jersey communities is focused on improving life for ALICE - our neighbors who are Asset Limited, Income Constrained, Employed. These nearly 890,000 New Jersey households - and a quarter of households in our region - are working, but are still unable to afford the basic necessities of housing, food, child care, health care, and transportation.
When ALICE suffers and is forced to make difficult choices, we all face serious consequences. United Way is working to shine a light on this population that is so critical to the stability of our communities. We are looking beyond temporary fixes to find solutions that result in long-term, sustainable change for all individuals and families. Our focus on three areas - Education, Income, and Health - helps ALICE at three key points - now, in the near term, and with an eye to a better and more stable future.
Testimonials
Bob was amazing to work with - patient, kind, engaged and very willing to share his expertise as he guided us through our messaging process. He helped us understand our own work better and we were able to learn from his wide range of experiences and knowledge of how both corporate and not -for -profits positions themselves in their respective markets. Throughout the process he taught us the best way to go about a brand messaging project and we now feel confident in going forward and tackling additional projects on our own.
(No testimonial has been submitted by Bob)