Project

Marketing Strategy

Violence Prevention

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2 professionals have applied

This project will save us $5,000, allowing us to use the funds to start programs to keep children safe. We are new and grassroots so all help is heroic.

What We Need

  • A marketing strategy that includes:
    • Review of the marketing goals and target audiences
    • Identification of the channels that will yield the highest ROI (Return On Investment)
    • Tactics for how to use the identified channels
    • Messaging guidelines for the channels identified
    • Metrics to use to evaluate marketing effectiveness

How This Will Help

As a new nonprofit (or for purpose) agency it is imperative to our success that the community is aware, engaged and involved in our organization. For us to be able to fund our programs we need the community to join our mission. We also need the families in crisis to know we are there to help. Without this awareness we won't reach potential clients or future heroes.

What We Have In Place

We currently have a brand with a message shown through the logo and the colors. We have been working on social media and have had limited success. We are good at following suggestions and have some volunteers willing to do copy.

Fun Fact

We are a mother-daughter team who like roller coasters and Harry Potter. We hope to bring the joy of childhood back to children in our area who are at-risk. What is better than a smiling child? Maybe a smiling child holding a puppy?

  • Estimated Time
    Volunteers: 30-50 hours over 8 - 10 weeks
    Organizations: 5-8 hours
  • Location: Remote (work anywhere)
  • Requirements: This project requires a short interview with the organization. If your application is accepted, you'll receive an email from Catchafire with instructions to schedule a call.

Project Steps

  • Prep: Project goals, timeline, and process established and initial information distributed
    • Volunteer Manager outlines any current marketing activities and strategies
    • Volunteer Manager shares any existing marketing materials
    • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
    • Professional and Volunteer Manager outline next steps and timeline for the project
  • Milestone 1: Marketing channels are identified:
    • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
    • Volunteer Manager provides feedback to the Professional on the channels identified
    • Professional incorporates Volunteer Manager’s feedback and finalizes channels
  • Milestone 2: Finalized Marketing Strategy is delivered to the Organization:
    • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
    • Volunteer Manager provides feedback to the Professional on the draft
    • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
    • Volunteer Manager provides feedback to the Professional on the metrics
    • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
Prerequisites for Professional
  • Experience in marketing strategy, brand management, market research, or a related field.
Prerequisites for Organization
  • Clear goals for your marketing efforts, and an understanding of the audiences you want to target
  • An understanding of the staff capacity and budget (if any) that you can dedicate to marketing
  • Clear brand messaging in place that can be used in your marketing
  • Staff member ready to prioritize this project

Our Mission

Mission Pinwheel Place will provide a safe place for children in crisis. We will provide residential care and coordinate medical and/or psychological services according to the needs of the child. We will service primarily children from birth to five years old.

What We Do

Pinwheel Place will provide a safe haven for children in crisis. We will provide residential care and coordinate medical and psychological services according to the needs of the child. We will service children from birth to five years of age who are referred from local agencies or by their parents. Most groups working with those in crisis realize that the devastation resulting from these factors impacts individuals, families and often whole communities for generations. Food insecurity, homelessness, inability to access health services and threats of emotional trauma are moment to moment concerns. If we are to help children deal with these issues we need to know that any kind of development will not happen while you are still in crisis, so for any intervention to be effective it has to address safety and well being first. The children will come to us because they are not safe, so first and foremost we will be a crisis shelter for children at risk. A plan of service will be developed for both the child and the parents. We will work with local agencies to provide services for the parents so they can reduce the risk factors that could cause the abuse and neglect in the future. The children will stay as long as needed.