Project

Social Media Plan

Housing & Homelessness

THIS PROJECT IS

Canceled
This project will save us $4,212 , allowing us to provide 20 scholarships for low- and moderate-income people to attend leadership skills trainings in order to become stronger leaders in their manufactured (mobile) home park communities.

What We Need

  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization

How This Will Help

The success of our organization depends on using social media to engage a nationwide constituency. Without your help, we cannot reach, inform, and motivate our constituency to act together. Your skills will empower us to use social media as a tool to both educate and activate.

What We Have In Place

We currently have a website, Facebook page (623 followers) and regular traffic which should make it easy for you to get started. We also have a part-time communications associate, write-ups about our current programs and activities and the ability to provide any other information you need.

Fun Fact

Our mission is to promote, represent, preserve and enhance the rights and interests of the 17 million people living in manufactured (mobile) homes throughout the United States, including the nation's estimated 55,000 park communities. Reflecting our nationwide mission, our monthly board meetings bring together home owners from ten states.

  • Location: Remote (work anywhere)

Project Steps

Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
Prerequisites for Professional
  • Background in social media, online marketing, or communications
  • Deep understanding of social networking sites and how to build a following
  • Understanding of the variances in appropriate tone and messaging on different social media platforms
Prerequisites for Organization
  • A dedicated staff member willing to learn and sustain a social media presence
  • Ideas about key messages you need to convey and to what audiences
  • Access to existing social media accounts

Our Mission

We are the nation-wide membership based organization representing and advocating for manufactured home owners. Mission: The mission of the National Manufactured Home Owners Association (NMHOA) is to promote, represent, preserve, and enhance the rights and interests of manufactured home-owners throughout the United States.

What We Do

*17 million people, in the United States, live in manufactured homes *There are approximately 6.8 million manufactured homes in the U.S and 2.9 million of them (43%) are situated in land lease (privately owned) communities *In many states manufactured homes are still considered "chattel" and therefore people purchasing manufactured homes do not qualify for the standard financing/loan products or other purchasing safeguards that people purchasing stick built homes have available to them *While most states have statutes that govern the relationship between community owners and home owners, many of these laws are weak, not enforceable, and not drafted in such a way as to provide security of tenure for manufactured home owners. * Manufactured housing provides unsubsidized affordable homeownership opportunities for millions of seniors and young families, yet there are very few protections in place to guarantee the long term preservation of manufactured housing communities. *Some manufactured housing community owners deny their residents the right to form home owners' associations, the right to inform their neighbors of their rights under state law, and in other ways restrict their constitutional rights.

Housing & Homelessness Human Services