Social Media Plan

Help Burn Advocates Network * A social media plan to help it develop a presence in the digital sphere through social media sites like Facebook, Twitter, and others.
Burn Advocates Network
Teaneck, NJ, USA
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Burn Advocates Network
Teaneck, NJ, USA

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Posted May 21st

Project details

What we need
  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization
What we have in place
  • We currently have 8+ years of events, images, transformation images, and media, which should make it easy for you to get started. We also have set up social media pages that need to be revamped with a plan into place., and the ability to provide any other information you need.
How this will help
This project will save us $6,632 , allowing us to funnel 100% of the new funds raised to sending 5+ children to BAN camps around the globe.

We are seeking to hire a volunteer to spearhead the planning and coordination of all Burn Advocates Social Media to fully make use of the 8+ years of media (photo, video, testimonials) to help increase funding.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
1
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
3
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
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About the org

Burn Advocates Network
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Our mission

"Because no child should live with burn scars." - Sam Davis, Founder

We work to help pediatric burn survivors around the world face the challenges of recovery, rehabilitation, and reintegration.

We believe the best way to do this is through Burn Camps, recreational camp experiences where children with burns learn how to build self-confidence, make new friends, and just be kids again.

Our three burn camps are operated by volunteers and funded by donors. We also help ensure that burn survivors receive proper care, and adequate compensation; both crucial for a return to a stable and productive life.

What we do

Support burn survivors, as they face the challenges of recovery, rehabilitation, and reintegration.

Whether caused by a house fire, scalding cooking fluid, or an insurgent's explosive device - serious burn injuries have devastating consequences. Physical disfigurement and emotional scars make the recovery process a long and painful one. Although the "outside" scars require several complex surgeries, the "inside" scars are much more difficult to heal.

We believe that Burn Camps are the best way to support young burn survivors, as they learn to cope with their new lives. In the course of 4 fun-filled days, campers build self-confidence, make new friends, and set the scars aside in favor of ballgames, drum circles, surf lessons and unforgettable camp experiences.

For some campers it may be the first independent encounter with other burn survivors, a step that requires courage and self-acceptance. For others it may be part of a long rehabilitation process, as they mature from campers to counselors. Yet for all it is a refuge where they are not judge or defined by their appearance. It is a place where they can be children, free of worries and focused on having fun.

Burn Camps have also been the subject of much academic research - numerous peer reviewed studies have demonstrated decreased isolation, improved self-esteem, improved teamwork, promotion of coping skills and improved social skills after burn camp participation.