Project

Copywriting

Human Services

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1 professional has applied

This project will save us $3,607 , allowing us to allowing us to help more abused children in foster care. (includes cost of recruiting, training & supervising a CASA child advocate).

What We Need

  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, one-pager/fact sheet, or fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives

How This Will Help

How This Will Help

CASA of Middlesex County relies on volunteers to advocate for children who are living in foster care from Middlesex County. At this time, the program is able to support advocacy for 22% of the children who need an advocate! We are always looking for creative ways to recruit more qualified advocates. This project will help us recruit volunteer advocates and ensure that more children have someone looking out for their best interests!

What We Have In Place

What We Have In Place:

Branding copy from current brochures & fact sheets; target audience demographics; logos and all marketing materials

Fun Fact

We are a nationally affiliated local non-profit. We live breathe and sleep our work. We enjoy national recognition but are passionate about doing a lot with a little to help our office achieve a greater impact.

  • Estimated Time
    Volunteers: 15-25 hours over 1-2 weeks
    Organizations: 4-5 hours
  • Location: Remote (work anywhere)

Project Steps

  • Prep: Distribution of Prep Materials
    • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
    • Volunteer Manager provides Communications Plan, Marketing Plan, and/or PR Plan (if applicable)
    • Volunteer Manager communicates initial concept for deliverables to be created
  • Milestone 1: Information Gathering
    • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
  • Milestone 2: First Draft
    • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
  • Milestone 3: Finalize Copy
    • Professional incorporates feedback and submits final copy for review
Prerequisites for Professional
  • Superior writing and editing skills
  • Experience in copywriting, marketing, public relations, communications or journalism preferred
Prerequisites for Organization
  • Initial concept for your copywriting deliverables, including goals, target audience, and desired tone and style of writing
  • (Preferred) Brand messaging and copy style guide to share with Professional
  • Note: If you need copywriting for web pages, check the Website Copywriting project

Our Mission

CASA of Middlesex County is a non-profit organization dedicated to serving abused and neglected children who are living in out-of-home placements. CASA recruits and trains volunteers to advise the courts and advocate for the children's best interests.

What We Do

Thank you for your interest in CASA of Middlesex County! We are a 501(c)(3) nonprofit dedicated to standing up for the needs of children living in foster care. We advocate for kids through the hard work of volunteers who are assigned to a child or sibling group. Volunteers are trained extensively and are provided with guidance throughout their volunteer service. The volunteers get to know the children, investigate their circumstances, and report back to the judge about what the kids need. CASA volunteers in Middlesex County have helped children receive the therapeutic services they need to overcome their adverse circumstances and medical attention that would have otherwise been overlooked; they have recommended services for parents to complete so families can be reunified quickly and permanently. CASA volunteers have also helped children living in long-term foster care placements find permanent homes, saving the children years of instability, and the government countless dollars. Children with a CASA volunteer spend on average 7.5 months less in foster care than their peers who don't have a CASA. They also have improved educational performance and are less likely to return to foster care once they leave it.

Human Services Justice & Legal Services Youth Development