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Event Branding & Marketing Materials

Our House, Inc.
Atlanta, GA, USA
Our House, Inc.
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Our House, Inc.
Atlanta, GA, USA

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Cause
Human services
Skills
Graphic design Marketing

Posted August 15th

Event Branding & Marketing Materials

Project details

What we need
  • A branded theme for a specific event based on the Organization's existing visual brand identity
  • Materials for the event including, but not limited to, invitations, email designs, graphics for social media, digital flyers, presentation design, and signage
  • Assets and branding guidelines for use in other materials (if applicable)
  • Note: This project does not include the production or printing of physical materials
What we have in place
  • We currently have last year's marketing materials, which should make it easy for you to get started. We also have a VIS ID guide, and the ability to provide any other information you need.
How this will help
This project will save us $4,586 , allowing us to put that money back into our programming, which serves over 500 homeless parents and children a year.

This project will produce materials for our annual fundraising gala, which is Our House's single largest fundraiser. This event increases visibility of the organization, build affinity and sustained financial support for the future. This event raises $275,000 for our organization which represents a significant portion of our annual operating costs.

Project plan

P
Prep: Communicating Inputs & Brainstorming
  • Volunteer Manager provides Professional with brand assets (logos, taglines, etc…), visual brand guidelines and any existing assets or inspiration related to the event
  • Professional and Volunteer Manager meet to discuss goals of the event, the audience being targeted and any other relevant information
  • Professional and Volunteer Manager brainstorm branding theme and the scope of materials needed for the event
  • Note: If additional help is needed for a large set of materials, consider posting additional design projects to involve more professionals
1
Milestone 1: Finalize Branding Theme
  • Professional develops three branded themes to share with the Organization along with some example design approaches to gain alignment with the Volunteer Manager
  • Volunteer Manager decides on a theme and provides feedback on design direction
2
Milestone 2: Preliminary Materials Design and Feedback
  • Professional creates initial designs and sends to Organization for up to 2 rounds of review and feedback for each material
  • Volunteer Manager provides Professional with detailed feedback
  • Volunteer Manager provides Professional with all final assets, copy and direction for final designs
3
Milestone 3: Final Design
  • Professional finalizes designs, prepares the files, exports them in the required formats and delivers them to the Organization
  • Professional advises on best practices for each element (ex: optimized versions of designs for printed materials vs. social media graphics)
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About the org

Our House, Inc.
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Causes
Human services Education Housing & homelessness
Posted by
EB
Erin B.

Grants & Communications Manager

Our mission

The mission of Our House is to break the chains of homelessness by providing quality early childhood education and comprehensive support services to families who are experiencing homelessness.

What we do

In an effort to address the root causes of homelessness, Our House provides homeless families with four interrelated programs: Early Childhood Education, Employment Training Services, Housing Services, and Family Services (case management). Programs are offered year-round and are free of charge to homeless families.