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Email Fundraising Campaign

Hudson County Housing Resource Center
Jersey City, NJ, USA
Hudson County Housing Resource Center
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Hudson County Housing Resource Center
Jersey City, NJ, USA

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Cause
Housing & homelessness
Skills
Digital marketing Writing

Posted September 18th

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Email Fundraising Campaign

Project details

What we need
  • Written copy for an email fundraising series (up to four emails), or significant edits to an existing campaign
  • Directions on how to send the campaign in an established email marketing service, such as: Mailchimp, Campaign Monitor, Constant Contact, etc.
  • Training on how to successfully update, send, and monitor the campaign
What we have in place
  • We currently have a draft for a GoFundMe page, which should make it easy for you to get started. We also have a facebook page, with about 100 likes. We can also provide additional contacts, and the ability to provide any other information you need.
How this will help
This project will save us $5,140 , allowing us to design a fundraising campaign. Our rental assistance program currently provides 89 persons with safe, decent housing opportunities; while they transition to permanent housing.

We are federally funded and facing a significant cut, not caused at the federal level, rather local community development does not see the need for long term housing assistance payments. Our clients are unable to work, they have HIV/AIDS and without our financial assistance, they will face homelessness. We need your help to keep families housed.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares key information, including the goal of the campaign, target audience, and any existing/past email campaigns for reference
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Brainstorming
  • Professional provides initial suggestions and outline, including types of messaging, call to actions, standard email cadences for a fundraising campaign, and recommends an email provider, if necessary (e.g., Mailchimp, Campaign Monitor)
  • Volunteer Manager provides feedback and shares content for the campaign such as existing messaging, story angles, photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager align on the number of emails and the type of asks that will be made to the donors
2
Milestone 2: Creating the Campaign Copy
  • Professional shares drafted copy for the email series
  • Volunteer Manager provides feedback (up to two rounds), which is incorporated
3
Milestone 3: Setting up the Campaign
  • Professional guides the Volunteer Manager on how to set up and send the campaign in their desired email marketing software
4
Milestone 4: Monitoring and Best Practices
  • Professional trains Volunteer Manager on how to monitor the success of the campaign
  • Professional provides best practices on how to implement similar campaigns going forward
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About the org

Hudson County Housing Resource Center
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Cause
Housing & homelessness
Posted by
Ana V
Ana V.

Director

Our mission

The mission of the Hudson County Housing Resource Center is to prevent homelessness, protect, maintain, and increase the affordable housing stock in Hudson County.

What we do

Since 1991, HRC has prevented homelessness by providing direct services to low-income Hudson County residents.

HRC owns and manages a small affordable housing project in West New York. HRC also supports low-income, disabled clients and their families with tenant-based rental assistance, and provides HUD-approved rental housing counseling to low income Hudson County residents.

Testimonials

Read the Impact Story
Peter was a joy to work with. He was extremely helpful and very flexible. I highly recommend Peter and certainly look forward to future projects.
Ana V.
Ana V.

Director

Email Fundraising Campaign Project

(No testimonial has been submitted by Peter)