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Social Media Plan

Help Youth Service, Inc. * A social media plan to help it develop a presence in the digital sphere through social media sites like Facebook, Twitter, and others.
Youth Service, Inc.
Philadelphia, PA, USA
Youth Service, Inc.
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Youth Service, Inc.
Philadelphia, PA, USA

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Cause
Human services
Skills
Digital marketing Social media

Posted September 20th

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Social Media Plan

Project details

What we need
  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization
What we have in place
  • We currently have twitter, facebook and instagram, which should make it easy for you to get started. We also have a draft ideas for social media posts, and the ability to provide any other information you need.
How this will help
This project will save us $6,632 , allowing us to To put the money towards supporting the children and families in our programs.

I am hoping to increase our followers and engagement on our social media accounts (Facebook, Twitter and Instagram). I would like to hopefully convert many these followers into newsletter subscribers, volunteers, financial or in-kind donors. Hopefully with more social media engagement and followers, we will gain more public attention as well as increase our supporters through donations.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
1
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
3
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
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About the org

Youth Service, Inc.
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Causes
Human services Housing & homelessness Youth development
Posted by
Dan B
Dan B.

Marketing Manager

Our mission

Youth Service, Inc. is a non-profit organization that has provided immediate shelter and support services to Philadelphia's children, youth and families for over 67 years. YSI offers unique programs and niche services throughout the city, including Philadelphia's only Crisis Nursery program and the largest shelter in the area for homeless and runaway teens. Through shelter, counseling, and in-home support services, YSI reaches more than 5,000 clients annually, the majority of whom live below the poverty level.

Testimonials

Read the Impact Story
Spencer provided valuable information that has lead to increased social media interactions and numbers across all of our channels.
Dan B.
Dan B.

Marketing Manager

Social Media Plan Project

(No testimonial has been submitted by Spencer)