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Google Ads Set Up

Help Tenafly Nature Center make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Tenafly Nature Center
Tenafly, NJ, USA
Tenafly Nature Center
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Tenafly Nature Center
Tenafly, NJ, USA

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Cause
Environment
Skills
Digital marketing Search engine marketing

Posted October 15th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What we have in place
  • We currently have a well developed website, which should make it easy for you to get started. We also have google ads through adwords express, and the ability to provide any other information you need.
How this will help
This project will save us $1,308 , allowing us to fulfill the needs of our community and engage more people in environmental education, conservation and recreation.

Educational Programs are the lifeblood of the organization and its mission. Connecting with people looking to learn more about nature is critical to our success.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Tenafly Nature Center
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Causes
Environment Education
Posted by
Debora D
Debora D.

Executive Director

Our mission

The stewardship of nearly 400 wooded acres for the purposes of conservation, education and recreation.

Testimonials

Read the Impact Story
Chandler was knowledgeable and communicated clearly about our project.
Debora D.
Debora D.

Executive Director

Google Ads Set Up Project

Peter has a heart and palpable passion for his work. It was a pleasure working with him
Chandler E.
Chandler E.

Volunteer