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Logo Design & Visual Brand Identity

Help Historic Cold Spring Village elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Historic Cold Spring Village
Cape May, NJ, USA
Historic Cold Spring Village
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Historic Cold Spring Village
Cape May, NJ, USA

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Cause
Arts & culture
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Graphic design

Posted October 18th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have existing logos and marketing materials, which should make it easy for you to get started. We also have photo and event archives, jpgs, pngs, and vector images, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to redirect resources to help fund school trips from under-served schools in southern New Jersey.

Our current logo is very dated. We have a stylized script for our organizations name, but that does not mesh with the old logo. We have a separate brewery onsite with a fresh new logo and we would like to develop something similar in style yet distinct. This new logo would appear on our website, Facebook page and other online and print marketing materials, helping to provide a fresh look for a new generation of visitors

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Historic Cold Spring Village
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Causes
Arts & culture Education
Posted by
JR
John R.

Assistant Director

Our mission

Historic Cold Spring Village is a non-profit educational institution established as an Early American open-air living history museum. Its purpose is three-fold: historic preservation, history education and heritage tourism. This is accomplished by promoting New Jersey history through extensive programs utilizing the architecture, lifestyles, arts, history and culture found in a rural South Jersey village during the early to mid-19th century. The Village endeavors to provide visitors with an understanding of their cultural heritage through a personal encounter with the past.

What we do

We are an open air living history museum consisting of 27 historic buildings including homes, shops, barns and a one room schoolhouse. The buildings were moved here from around Cape May and Cumberland Counties to recreate village life in rural Southern New Jersey from around 1789 to 1840. The Village is located on 30 acres including a working organic farm. During the summer months, historically clothed interpreters demonstrate Early American trades and crafts including blacksmithing, pottery, printing, basket weaving, and more. In the off-season we work with schools from around New Jersey and the rest of the United States providing field trips and distance learning opportunities for students of all age groups.

Testimonials

Read the Impact Story
Dominic was great to work with. Very creative and also very flexible. Came up with some great logo ideas for us and was was very willing to adapt and update them based on feedback from our organization.
John R.

Assistant Director

Logo Design & Visual Brand Identity Project

Great communication and fun people to work! Hope to work with them soon!
Dominic J.
Dominic J.

Graphic Designer, Photographer, Digital Marketer