Back to all projects

Market Analysis

Help Tenafly Nature Center gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
Tenafly Nature Center
Tenafly, NJ, USA
Tenafly Nature Center
Unfollow
Log in to follow
Tenafly Nature Center
Tenafly, NJ, USA

0

Live Projects

8

Matched Projects
0 Followers
Cause
Environment
Skills
Research Strategy consulting

Posted October 26th

Share this project:
Market Analysis

Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
What we have in place
  • We have a well developed website and social media presence and a dedicated staff almost a thousand members and over 26,000 people that attend educational programs.
How this will help
This project will save us $17,068 , allowing us to fulfill the needs of our community and engage more people in environmental education, conservation and recreation.

This project is part of a larger effort to improve stakeholder engagement.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
Show more

About the org

Tenafly Nature Center
Unfollow
Causes
Environment Education
Posted by
Debora D
Debora D.

Executive Director

Our mission

The stewardship of nearly 400 wooded acres for the purposes of conservation, education and recreation.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Debora)
Peter at the TNC was an absolute pleasure to work with. Peter knew exactly what the TNC was looking for and why and was always available to offer guidance, discuss requirements and next steps. Given another opportunity I'd love to work with Peter / for the TNC again.
Iosif M.
Iosif M.

Volunteer