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Logo Design & Visual Brand Identity

Help Grades4life elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Grades4life
Piscataway, NJ, USA
Grades4life
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Grades4life
Piscataway, NJ, USA

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Cause
Education
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Graphic design

Posted November 2nd

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We are growing and setting up the structure/strategy and we're looking to re-tool and establish our identity at this stage.

What we have in place
  • We currently have a logo and and programs under the logo, which should make it easy for you to get started. We also have a clear focus alignment and mission, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to to use the funds we save to further our mission and create a deeper impact with our programming.

This is extremely important as we continue to grow to make sure that all of our messaging visual identity is consistent.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Grades4life
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Causes
Education Community & economic development
Posted by
CJ
Christopher J.

Executive Director

Our mission

Our mission is to establish a platform that allows the local and national community to get involved with helping students succeed both academically and socially.