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Logo Design & Visual Brand Identity

Help Elizabeth Coalition to House the Homeless elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Elizabeth Coalition to House the Homeless
Elizabeth, NJ, USA
Elizabeth Coalition to House the Homeless
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Elizabeth Coalition to House the Homeless
Elizabeth, NJ, USA

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Cause
Housing & homelessness
Skills
Graphic design

Posted November 27th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have 1173 Facebook page likes, which should make it easy for you to get started. We also have a logo, video, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to Unify our look and feel in the community and beyond.

We want a logo that ties to our mission and the work we do with the homeless.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Elizabeth Coalition to House the Homeless
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Causes
Housing & homelessness Youth development
Posted by
RS
Renaee S.

Volunteer manager

Our mission

The mission of the Elizabeth Coalition to House the Homeless is to serve the immediate needs of the homeless and the near homeless. We strive to empower people with the tools to transition to safe, affordable and permanent housing. We are charged with advocating for people to achieve housing equity and participate in the larger community.

What we do

Our case managers stabilize the household's housing first and then work to improve the longer term chances for success. Without stable housing there is no way a household can be successful.
Safe, secure, shelter lets households focus on jobs, school and relationships without the stress of where they will sleep or how they will eat.

Testimonials

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