This project was completed on Mar 21, 2019
Matched with Spencer M
Matched with
Spencer M.

Social Media Plan

Posted by
Leslie K.

Exuberant Executive Director

Posted Date
Jan 1, 2019
Virtual volunteer opportunity
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Impact statement
This project will save us $6,632 , allowing us to give more food to families, run programs for teens in the high school, increase thrift store sales to ensure our self-sufficiency.

Project Details

What We Need
  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization
Additional Details

We recently stepped up our social media campaigns using Canva and Hootsuite... we need to create a more cohesive look, effective scheduling, and deciding which posts to boost with the best ROI.

What We Have In Place
  • We currently have content, ideas, accounts, and staffing, which should make it easy for you to get started. We also have enthusiasm for the project, and varied content, and the ability to provide any other information you need.
How This Will Help

This will help us tell our story, reach more donors, highlight our volunteers, sell items to increase revenue in our thrift stores.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
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About The Org

Our Mission

Our Mission
Through community partnerships and direct services, we assist local families and individuals in recovering from setbacks and achieving their full potential.

Our Vision
We strive to be the center of social support services in the Hightstown/East Windsor area, building a cohesive environment where families thrive and feel optimistic about their future.


(No testimonial has been submitted by Leslie)
(No testimonial has been submitted by Spencer)