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Google Ads Set Up

Help WomenRising make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
WomenRising
Jersey City, NJ, USA
WomenRising
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WomenRising
Jersey City, NJ, USA

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Cause
Gender equity & justice
Skills
Digital marketing Search engine marketing

Posted April 16th

Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We already have a Google AdWords account, but we are in desperate need of assistance. I (as the manager of the grant) am incapable of getting our Ads to be successful enough to not receive a non-compliance report monthly, never mind getting them to actually get clicked on.

What we have in place
  • We currently have a Google Adwords approved account, which should make it easy for you to get started. We also have some already-created ads with keywords, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to focus more on our other four-core programs.

WomenRising serves victims of domestic violence in Hudson County, NJ who are in imminent danger. When our potential clients want to leave their abuser or their loved ones want to know how they can assist a victim and Google where to get help, we want to ensure that they are directed to WomenRising as soon as they hit search so they don't have to wait any longer to get the help that they desperately deserve.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

WomenRising
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Causes
Gender equity & justice Community & economic development Housing & homelessness
Posted by
Devan T
Devan T.

Development and Communications Coordinator

Our mission

Assist women and their families to achieve self-sufficiency and live safe, productive and fulfilling lives, through social services, economic development, and advocacy services.