This project was completed on May 1, 2019
Matched with Stephen L
Matched with
Stephen L.

Website Copywriting

Posted by
Lynn H.

Volunteer Manager

Posted Date
Jan 12, 2019
Virtual volunteer opportunity
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Impact statement
This project will save us $6,073 , allowing us to provide more children a safe haven and more parents the time needed to establish and maintain a stable home where their children can thrive.

Project Details

What We Need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
What We Have In Place
  • We currently have pages with existing copy and a message we want to share., which should make it easy for you to get started. We also have time, volunteers, and the ability to provide any other information you need.
How This Will Help

The web copy that we have now helped us in the beginning just let people know who and what we were about but it mostly was looked at by people familiar to us or who came to events. Now that we will begin our mission we need to expand our reach and also reach out to those we will be serving not just those who will donate or come to events.

Project Plan

Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
Milestone 2: Final Draft
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About The Org

Our Mission


Pinwheel Place will provide a safe place for children in crisis. We will provide residential care and coordinate medical and/or psychological services according to the needs of the child. We will service primarily children from birth to five years old.

What We Do

Pinwheel Place will provide a safe haven for children in crisis. We will provide residential care and coordinate medical and psychological services according to the needs of the child. We will service children from birth to five years of age who are referred from local agencies or by their parents. Most groups working with those in crisis realize that the devastation resulting from these factors impacts individuals, families and often whole communities for generations. Food insecurity, homelessness, inability to access health services and threats of emotional trauma are moment to moment concerns. If we are to help children deal with these issues we need to know that any kind of development will not happen while you are still in crisis, so for any intervention to be effective it has to address safety and well being first. The children will come to us because they are not safe, so first and foremost we will be a crisis shelter for children at risk. A plan of service will be developed for both the child and the parents. We will work with local agencies to provide services for the parents so they can reduce the risk factors that could cause the abuse and neglect in the future. The children will stay as long as needed.


Stephen was a consummate professional. He was very organized and punctual. He gave a lot of thought to the project and listened to my suggestions. He also gave very insightful suggestions as to what he would do and why. I would recommend Stephen to anyone.
Lynn Hawkins
Lynn H.

Volunteer Manager

Website Copywriting Project

(No testimonial has been submitted by Stephen)