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Press Kit

Help Teach For America - New Jersey * An effective strategy for attracting press coverage * A Press Kit containing: A collection of company information, marketing collateral and articles about the Organization that…
Teach For America - New Jersey
Newark, NJ, USA
Teach For America - New Jersey
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Teach For America - New Jersey
Newark, NJ, USA

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Communications Public relations Writing

Posted February 12th

Press Kit

Project details

What we need
  • A press kit for the Organization (in print and electronic formats) that includes: mission and vision statement, historical information about the Organization, biographies of senior staff, fact sheet, logo design, supplementary multimedia, any relevant press releases, and contact information for the appropriate staff member at the Organization
  • Press release template for future use
  • Recommendations on how to build relationships with the media
What we have in place
  • We currently have our vision/program documents & branding guidelines, which should make it easy for you to get started. We also have will have 2 info fact sheets by 1.28.19, and the ability to provide any other information you need.
How this will help
This project will save us $6,027 , allowing us to invest those dollars directly to programming to support our leaders and communities.

Teach For America - New Jersey aims to work in partnership with New Jersey communities to dramatically increase the number of leaders positioned to shape the schools and broader systems who will collectively prepare 50,000 NJ students each day for success in life. This project will help us to clearly articulate our vision, goals and methods to a variety of audiences to join us in this critical work.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional and Volunteer Manager connect to discuss the Organization's goals for media coverage, and agree on a detailed scope of work for the press kit (e.g., what documents are needed)
  • Volunteer Manager provides background information, such as mission and vision statement, historical information about the Organization, bios of senior staff, fact sheets, relevant or recent press release, and any supplementary multimedia
1
Milestone 1: First Draft
  • Professional drafts a press release for actual upcoming announcement, or a template for future use
  • Professional makes edits to any existing press kit materials or drafts new versions, as needed - including revising any existing press releases to match the new template
  • Professional provides draft press kit materials to Volunteer Manager for review and feedback
2
Milestone 2: Final Draft
  • Professional presents the final version of the press kit materials in electronic format, with instructions for how to arrange the printed version of the documents in a folder
  • Professional provides recommendations for how to use the press kit to meet the Organization's goals for media coverage
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About the org

Teach For America - New Jersey
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Causes
Education Civil rights Youth development
Posted by
RA
Ron A.

Volunteer manager

Our mission

Teach For America finds, develops, and supports a diverse network of leaders who expand opportunity for children from classrooms, schools, and every sector and field that shapes the broader systems in which schools operate.