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This project was completed on Mar 28, 2019
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Matched with Christopher S.
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See the Impact story
Brand Messaging
Help Coastal Volunteers in Medicine * Creating a consistent and compelling brand
* Expert advice on how to manage your brand
Coastal Volunteers in Medicine
Forked River, NJ, USA
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Coastal Volunteers in Medicine
Forked River, NJ, USA
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Brand Messaging
Project details
What we need
- Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
- Creation of taglines and talking points to help the Organization communicate clearly and concisely
- Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
- Coastal Volunteers in Medicine is a free health clinic for those without health insurance living in southern Ocean County, NJ on a limited income. All practitioners and administrative support are volunteers. We provide excellent healthcare in a warm and caring environment. As we grow, we are in need of a branding message that can be used consistently to convey the good work we are doing. This message will be used on written communication, our website and social media.
How this will help
This project will save us $3,600 , allowing us to focus on medical costs associated with providing care to our patients.
CVIM is growing and realizes the need to look professional by sending a consistent message to patients and donors.
Project plan
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Our mission
Our primary mission is to understand and serve the health and wellness needs of the uninsured medically underserved population and their households living in Southern Ocean County, by providing free primary health care using volunteer clinicians as service providers.
What we do
Coastal Volunteers in Medicine is a clinic that provides free, non-emergency primary medical services to uninsured and qualified residents of Southern Ocean County, and neighboring areas. Eligible persons that have no health insurance, and have an annual income equal to or below 250% of the Federal Poverty Level.
Testimonials
Chris is a pleasure to work with. His skill in design and graphics is excellent and he worked patiently with me in creating a new logo. He was respectful of our old logo but brought vibrancy and creativity to our new logo. He provided branding guidelines that we will be able to use for future projects. He was extremely responsive and very easy to work with. I highly recommend his work.
Celia was a great person to work with. She provided me with clear instructions, and was open to collaboration and feedback on my end. I would definitely work with this organization again in the future.