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Logo Design & Visual Brand Identity

Help Enrichment Center for Women, Children, and Famili… elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Enrichment Center for Women, Children, and Families, Inc.
Paterson, NJ, USA
Enrichment Center for Women, Children, and Families, Inc.
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Enrichment Center for Women, Children, and Families, Inc.
Paterson, NJ, USA

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Cause
Human services
Skills
Graphic design

Posted February 5th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

The organization transitioned from a YWCA in 2013 and changed their name to the Enrichment Center for Women, Children, and Families, Inc. We would like to be known by our acronym as we rebrand ourselves to the community. We need to create a logo design that will encompass the current mission and vision for the organization.

What we have in place
  • We currently have sample logos, which should make it easy for you to get started. We also have some color selections, and the ability to provide any other information you need.
How this will help
This project will save us $5,422 , allowing us to put more money into our programs for the community.

The organization is located in a challenging community the programs we offer are needed within the community. A logo is the critical component as we rebrand the organization. It will be incorporated throughout our building in different ways and used with all of our print materials and social media marketing campaigns.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Enrichment Center for Women, Children, and Families, Inc.
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Causes
Human services Health & nutrition Youth development
Posted by
Susan H
Susan H.

Interim Executive Director

Our mission

The mission of the Enrichment Center is to inspire intellectual, social and physical development through programs and services that will enable women, children and families to eliminate the disparities in education, health, and economic injustices in the urban community of the City of Paterson.

Testimonials

Read the Impact Story
It was a pleasure to work with Sadie on this project. She was responsive, attentive and patient. We are pleased with how the project was completed.
Susan H.
Susan H.

Interim Executive Director

Logo Design & Visual Brand Identity Project

Working with Susan from ECWCF was great! She was kind, patient, and easy to to work with. Happy with how the project turns out and excited to see what the future holds for the organization.
Sadie T.
Sadie T.

Graphic Designer