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Logo Design & Visual Brand Identity

Help Institute of Music for Children elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Institute of Music for Children
Elizabeth, NJ, USA
Institute of Music for Children
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Institute of Music for Children
Elizabeth, NJ, USA

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Cause
Youth development
Skills
Graphic design

Posted March 13th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We have a logo and a sublogo, but no brand guidelines or cohesions. We need a visual identity developed around our logo, and brand guidelines created for our staff and consultant use.

What we have in place
  • We currently have logo, which should make it easy for you to get started. We also have marketing saavy staff, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to provide personalized service to bilingual families

This project is important because the Institute of Music for Children has a small budget of under $1m and 6 staff members. We have no marketing/communications staff, and several people share these roles. A cohesive brand will enable us to ramp up the look, feel and professionalism of our organization. As an arts organization trying to attract new donors, this is critical.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Institute of Music for Children
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Causes
Youth development Arts & culture
Posted by
Jennifer N
Jennifer N.

Director of Development

Our mission

The Institute of Music for Children enhances artistic expression and appreciation in New Jersey youth by offering economically accessible, high-quality arts training in a creative and nurturing environment.

The Institute strives to broaden participation in the arts among underserved communities through tuition assistance, bi-lingual staff and marketing, and urban outreach initiatives.

What we do

Guided by its vision of H.A.R.M.O.N.Y. - Helping Achieve Responsible, Motivated, Optimistic, Neighborhood Youth - the Institute is building a community of high-achieving citizens who are arts lovers and arts makers through professional instruction, mentorship, and family engagement.

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