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Google Ads Set Up

Help The Dream Project New Jersey make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
The Dream Project New Jersey
Union, NJ, USA
The Dream Project New Jersey
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The Dream Project New Jersey
Union, NJ, USA

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Cause
Philanthropy & capacity building
Skills
Digital marketing Search engine marketing

Posted July 23rd

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

As a nonprofit, we have the great resources of Google Adwords credit but need help putting things into place to best recruit for our organization.

What we have in place
  • We currently have the content for the ad campaigns, which should make it easy for you to get started. We also have an eager ED ready to jump in to help you, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to direct more money to our charitable partners.

May-October is our recruitment season and we want to make sure we're using all our resources to attract the best participants for our yearly programs.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

The Dream Project New Jersey
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Causes
Philanthropy & capacity building Youth development
Posted by
Gabrielle R
Gabrielle R.

head dreamer

Our mission

The Dream Project is a fundraising organization for young adults. We bridge the gap between nonprofits doing great work and young adults who want to give back to the communities around them. In practice that means adventure-based trips (think: biking across the country) to support the mission of charitable organizations. In taking part in one of our Dream Journeys, Dreamers pledge to raise money while committing to a summer of service as they bike towards a brighter tomorrow.

What we do

Every year, young adults can participate in one of our Dream Journeys by pledging to raise at least $3,500 while committing to a summer-long trip, each of which is in support of a different charity based local to their area.

The riders themselves choose the organization as it aligns with their passions and spend no less than eight hours a month volunteering with them leading up to the start of their trip. The trip itself features service days as opportunities to volunteer at local organizations that share a similar mission to that of the financial beneficiary organization.

Testimonials

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