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Logo Design & Visual Brand Identity

Help Women's Center for Entrepreneurship elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Women's Center for Entrepreneurship
Chatham, NJ, USA
Women's Center for Entrepreneurship
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Women's Center for Entrepreneurship
Chatham, NJ, USA

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Cause
Community & economic development
Skills
Graphic design

Posted August 6th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We have a high-resolution logo that is vertical. We have made that a low-resolution horizontal logo in house. We have since decided to no longer use one particular word in our logo. We're looking for someone to help take out that word from the high-res vertical and also provide a high-res horizontal.

What we have in place
  • We currently have a high-res vertical logo, which should make it easy for you to get started. We also have a low-res horizontal logo, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to spend valuable staff time with clients and program development.

By omitting the word "Corporation" from our logo, we can reduce the confusion among the community that we are in fact a non-profit organization and help better brand ourselves as such.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Women's Center for Entrepreneurship
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Causes
Community & economic development Gender equity & justice
Posted by
Nichole R
Nichole R.

Education & Marketing Director

Our mission

Our Mission is to provide the tools for women to successfully own, operate, and grow their small businesses, thereby investing financially, intellectually and emotionally in their community.

What we do

We offer a variety of workshops, webinars and business counseling for women to start and grow their own business. We also help with access to lending, mentorship, and other resources.

Testimonials

Read the Impact Story
Working with Kaitlyn was such a breeze. She was kind, flexible and set expectations up-front. I would work with her again.
Nichole R.
Nichole R.

Education & Marketing Director

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Kaitlyn)