Back to all projects

Visual Brand Guide

Help Teens Step Up, Inc. provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Teens Step Up, Inc.
Kearny, NJ, USA
Teens Step Up, Inc.
Unfollow
Log in to follow
Teens Step Up, Inc.
Kearny, NJ, USA

0

Live Projects

5

Matched Projects
1 Followers
Cause
Youth development
Skills
Graphic design

Posted September 18th

Share this project:
Visual Brand Guide

Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
What we have in place
  • We currently have a website and some marketing materials, which should make it easy for you to get started. We also have pictures and video to help recreate the visual branding mess, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to Provide more scholarships to for our annual Bridging the Gap High School STEP Competition.

Our visual branding is outdated. This will make our organizations more appealing to our clients and the youth population we serve.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
Show more

About the org

Teens Step Up, Inc.
Unfollow
Causes
Youth development Arts & culture
Posted by
Seye C
Seye C.

Executive Director

Our mission

Teens Step Up strives to empower adolescence to develop and identify stronger communication skills and social responsibility. We aim to make the connection of movement with progress by providing youth with the vital tools needed to increase self-confidence, build character and function productively in their communities.

What we do

Teens Step Up, Inc. is an after-school enrichment program that provides “Step” instruction to youth ages 12- 19. By incorporating culture, fitness and leadership, our program achieves its goal of improving self-esteem and building character.

Testimonials

Read the Impact Story
It was great working with Spencer! He was professional and patient at every step of the way!
Seye C.
Seye C.

Executive Director

Visual Brand Guide Project

Teens Step Up, Inc. is a nice program with an awesome message and agenda. It was an absolute pleasure working with the company.
Spencer B.
Spencer B.

Graphic Designer & Illustrator