Pricing Strategy

Help Visual Arts Center of New Jersey create a well-designed pricing structure that accounts for key variables in their target market and product/service offering.
Visual Arts Center of New Jersey
Summit, NJ, USA
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Visual Arts Center of New Jersey
Summit, NJ, USA

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Posted January 30th

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Project details

What we need
  • Analysis of Organization’s target audience, competition, costs and products/services
  • Recommendations for pricing for existing products/services
  • Assessment of whether any products/services should be discontinued or offered at differential price points based on constituents’ needs
What we have in place
  • We currently have our current pricing models that we can easily share, which should make it easy for you to get started. We also have a dedicated staff member, and the ability to provide any other information you need.
How this will help
This project will save us $6,868 , allowing us to bring art to kids and seniors that might otherwise not have access to art programs.

We guess at our prices right now, we're never sure if we are in the ballpark or not. This would help us understand our earned income models better, which helps secure the future of our organization.

Project plan

P
Prep: Current Materials
  • Volunteer Manager provides overview of current pricing and products/services and business practices
1
Milestone 1: Research & Analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session
  • Professional analyzes current pricing strategies
  • Professional gathers information about the Organization’s products and services and the use of the Organization’s resources in providing those products and services
  • Professional researches and analyzes similar products and services on the market
2
Milestone 2: Recommendations
  • Professional proposes pricing for products/services based on research of demand, audience, costs, competition, etc.
  • Professional assesses any changes needed such as phasing out certain products/services, differential or tiered pricing, etc.
  • Organization provides feedback to Professional's proposals
3
Milestone 3: Delivery of Pricing Strategy
  • Professional delivers a Pricing Strategy outlining the new pricing recommendations
  • Professional provides suggestions for how to roll out the new plan
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About the org

Visual Arts Center of New Jersey
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Posted by
Melanie C.

Executive Director

Our mission

Vision

To create an inclusive and welcoming community where lives are transformed and enriched through the shared experience of art.

Mission

The Visual Arts Center of New Jersey nurtures the capacity for personal expression, expands the creative experience, and fosters stronger communities by empowering people to see, make, and learn about art. Through exhibition, studio school, and community programs, the Art Center engenders connection, curiosity, and creative risk-taking among its constituents.

What we do

At the Visual Arts Center of New Jersey, we believe in the power of art to inspire, amaze, and enrich. We are dedicated exclusively to viewing, making, and learning about contemporary art.

Testimonials

Joanna was amazing! She gave us very clear guidance on what we should consider when setting pricing. Her corporate experience was very helpful in developing our strategy. Thank you, Joanna!!
Melanie C.
Melanie C.

Executive Director

Pricing Strategy Project

(No testimonial has been submitted by Joanna)