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Facebook Ads Set Up

Help Dow Jones News Fund promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
Dow Jones News Fund
Monmouth Junction, NJ, USA
Dow Jones News Fund
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Dow Jones News Fund
Monmouth Junction, NJ, USA

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Education
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Digital advertising Digital marketing

Posted October 9th

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Facebook Ads Set Up

Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook pixel creation, if appropriate
Additional details

Hello! We are in the middle of recruiting college students to apply for our summer internship programs. I am looking to speak to someone who can help me ID the most effective advertising methods on Facebook, and how to better target our ads.

What we have in place
  • I have a budget of around $500 to spend on ads now through Nov. 8.
How this will help
This project will save us $3,607 , allowing us to provide more scholarships to high school and college students.

The summer internship program is our signature program. We are looking for a broad, diverse pool of applicants from all corners of the country.

Project plan

0
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About the org

Dow Jones News Fund
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Causes
Education Youth development
Posted by
Heather T
Heather T.

Manager, Digital Media & Programs

Our mission

The mission of the Dow Jones News Fund is to promote careers in journalism in the digital age. Our vision is robust American news media staffed by well-trained, innovative journalists who reflect America's diversity and are dedicated to a free, strong and fair press.

Testimonials

Read the Impact Story
Laura was fantastic to work with and demonstrated she had a solid grasp of Facebook advertising.
Heather T.
Heather T.

Manager, Digital Media & Programs

Facebook Ads Set Up Project

(No testimonial has been submitted by Laura)