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Search Engine Optimization Audit

Help Media Burn Archive assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Media Burn Archive
Chicago, IL, USA
Media Burn Archive
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Media Burn Archive
Chicago, IL, USA

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Cause
Arts & culture
Skills
Digital marketing Search engine marketing Web development

Posted December 13th

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Search Engine Optimization Audit

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
What we have in place
  • We currently have Google Analytics, which should make it easy for you to get started. We also have a company that provides regular site maintenance, and the ability to provide any other information you need.
How this will help
This project will save us $4,762 , allowing us to digitize, describe, and make available 57 documentary videotapes that tell unheard stories and illuminate communities around the world.

We are an online archive. People don't travel to Chicago to view our content, they watch it from anywhere in the world. But, they can only do that if they can find it easily!

In addition to free viewers of our content, we also need to reach paying customers so we can support our operations. These generally are one of two categories: film and TV producers looking to license footage, or corporate/educational/broadcast clients who need to digitize their videotape collections.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

Media Burn Archive
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Causes
Arts & culture Civil rights Diversity & inclusion
Posted by
Sara C
Sara C.

Executive Director

Our mission

Media Burn Archive is a 501(c)3 nonprofit in Chicago that collects, restores and distributes documentary video created by artists, activists and community groups. Our mission is to use archival media to deepen context and encourage critical thought through a social justice lens.

Testimonials

Read the Impact Story
Bruce is so knowledgeable and is such a great teacher! He went beyond the scope of the project to make sure that our work maximized the benefit to our organization.
Sara C.
Sara C.

Executive Director

Search Engine Optimization Audit Project

Sara and Levi were great to work with. Great non profit with a great cause!
Bruce J.
Bruce J.

SEO Strategist & Trainer