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Logo Design & Visual Brand Identity

Help POTTER'S GATE CHARITIES INC elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
POTTER'S GATE CHARITIES INC
North Brunswick, NJ, USA
POTTER'S GATE CHARITIES INC
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POTTER'S GATE CHARITIES INC
North Brunswick, NJ, USA

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Cause
Human services
Skills
Graphic design

Posted January 28th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We currently have an old logo we would like to update, which should make it easy for you to get started. We also have a volunteer to help you along the way, and the ability to provide any other information you need.

What we have in place
  • We currently have a volunteer, which should make it easy for you to get started. We also have a volunteer, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to allowing us to serve the underprivileged in our community and to provide you with a tax write off of the fair market value of your services.

This project will save us $4,817 , allowing us to serve the underprivileged in our community and to provide you with a tax write off of the fair market value of your services.
The success of our organization depends on our ability to have a logo and a visual identity. Without your help, we cannot fulfill our mission to rebuild the lives of the underprivileged. Your skills will empower us to have a web professional logo and a visual identity.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

POTTER'S GATE CHARITIES INC
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Causes
Human services Gender equity & justice Youth development
Posted by
Job K T
Job K T.

Executive Director

Our mission

Rebuilding lives and creating HOPE for the underprivileged children and families.