Website Audit

Help Preferred Behavioral Health Group assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
Preferred Behavioral Health Group
Brick, NJ, USA
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Preferred Behavioral Health Group
Brick, NJ, USA

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Posted April 24th

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Project details

What we need
  • Feedback on the current website’s layout, user functionality, mobile-friendliness, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
Additional details

After a website overhaul 2 years ago, the rebuild has left us with a confusing, non-user-friendly website that needs a serious overhaul. I am looking for strategic advice on the best way to overhaul the overhaul!

What we have in place
  • We currently have a WordPress website, which should make it easy for you to get started. We also have a desperate marketing manager,, and the ability to provide any other information you need.
How this will help
This project will save us $4,762 , allowing us to reach more people in need of mental health and substance use treatment.

We have been increasing engagement and traffic on our social media with the intent to drive people to our website, but once there, people can't find what they are looking for.

Project plan

P
Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About the org

Preferred Behavioral Health Group
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Posted by
Judy D.

Marketing and Outreach Manager

Our mission

We are a community mental health agency who focuses on programs from infancy to the elderly surrounding mental health and substance use issues. We also have a prevention division which focuses on substance use prevention and education in schools and communities. We also provide supportive housing programs in the communities including group homes for those with a diagnosis of mental illness and/or substance use disorder. Our mission is to deliver quality and compassionate behavioral health services to individuals and families all the time. Our values include compassion, honesty, accountability, integrity, respect and cultural competency.

Testimonials

Despite numerous challenges throughout this time period, Lenore completed the project that included appropriate, helpful, and intuitive guidelines, and gave us a map to use to move forward. She was able to sift through a lot of material and cut through to the core of the issues, resulting in a user-friendly recommendations.
Judy D.
Judy D.

Marketing and Outreach Manager

Website Audit Project

Preferred Behavioral Health Group was an absolute pleasure to work with. Judy was responsive to my questions and requests for clarification throughout the project, and she provided all the necessary background. I look forward to seeing the improvements live!
Lenore B.
Lenore B.

Volunteer