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Search Engine Optimization Audit

Help Broadcasting Career Mentor assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Broadcasting Career Mentor
Chicago, IL, USA
Broadcasting Career Mentor
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Broadcasting Career Mentor
Chicago, IL, USA

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Cause
Youth development
Skills
Digital marketing Search engine marketing Web development

Posted May 5th

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Search Engine Optimization Audit

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional details

Site review and ways to improve our SEO

Assistance in finding relevant keywords for our organization and how to rank high in searches for those keywords that are identified

What we have in place
  • We currently have a functional website, which should make it easy for you to get started. We also have an organization team member to help, and the ability to provide any other information you need.
How this will help
This project will save us $2,350 , allowing us to allocate more dollars for technology and programming to train youth about media.

We would like to raise the awareness of our program and serve more youth. Hopefully, the SEO audit will allow us to be discovered more in web searches.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

Broadcasting Career Mentor
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Causes
Youth development Arts & culture Education
Posted by
Clement T
Clement T.

Founder

Our mission

The Mission of Broadcasting Career Mentor (BCM) is to improve the communication skills and self confidence of youth through sports media training. BCM also strengthens the desire of youth to attend college and provides hands-on training and skill development, preparing youth to obtain media positions as sports hosts, sports reporters, sports analysts and other positions.

Testimonials

Read the Impact Story
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Great communication and follow through
Bruce J.
Bruce J.

SEO Strategist & Trainer