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Membership Strategy

Help GrayDen Foundation develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
GrayDen Foundation
Bernardsville, NJ, USA
GrayDen Foundation
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GrayDen Foundation
Bernardsville, NJ, USA

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Cause
Philanthropy & capacity building
Skills
Business development Entrepreneurship Strategy consulting

Posted June 8th

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Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

Henry J. Austin Health Center is looking to create a three year fund development strategy.

What we have in place
  • We currently do not have anyone working in development or fund development for the organization so you would be starting from scratch.
    You will be able to talk with me and the CEO about our ideas for the future of Henry J. Austin Health Center and get feedback from us.
How this will help
This project will save us $5,848 , allowing us to implement lots of new fundraising initiatives and events!

It will help us add many new programs and services to our organization (along with the many other countless things for bettering Trenton!).

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

GrayDen Foundation
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Causes
Philanthropy & capacity building Community & economic development
Posted by
Jennifer Y
Jennifer Y.

Media & Communications Specialist

Our mission

Empowering global change by bridging the gap between those with resources and those in need, fostering a world of shared prosperity and compassion.

Testimonials

Read the Impact Story
Lisa was absolutely amazing! We were able to submit a 15+ page plan to our board and take on hiring three new positions because of her writing, suggestions and expertise. Our organization will become EXTRAORDINARY because of her. We would recommend Lisa to anyone. From our CEO, "I wanted to Thank you so much for all your work on this plan. We could never have done this without you." Seriously, thank you so much Lisa, it was such a pleasure working with you!
Jennifer Y.
Jennifer Y.

Media & Communications Specialist

Membership Strategy Project

(No testimonial has been submitted by Lisa)