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Google Ads Set Up

Help EZ Ride make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
EZ Ride
Wood Ridge, NJ, USA
EZ Ride
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EZ Ride
Wood Ridge, NJ, USA

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4 Followers
Cause
Community & economic development
Skills
Digital marketing Search engine marketing

Posted July 22nd

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We need help to guide us on how to effectively set up our google ads

What we have in place
  • We currently have created google ads account, which should make it easy for you to get started. We also have word press site to work with, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to effectively set up google ads to help us promote our services

We want to promote essential transportation programs

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

EZ Ride
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Causes
Community & economic development Health & nutrition Human services
Posted by
KS
Kinga S.

Deputy Director, Marketing & Sales

Our mission

Implement transportation programs and services that enhance the quality of life, regional mobility and economic opportunity for people while reducing traffic congestion and improving air quality.

What we do

Shuttles to get people from public transit to work
Cars/Vanpools for the differently abled
Safe Routes School programs
Healthy Communities - food access
Walkability audits to change streets/environment

Testimonials

Read the Impact Story
Working with Jeff was great. He is very responsive and diligent. He helped us build Google Ad Campaigns which we will use to promote our programs and services. I enjoyed working with him and learned a lot from his expertise. I am very happy I found Jeff to help me work on this project and can't thank him enough.
Kinga S.

Deputy Director, Marketing & Sales

Google Ads Set Up Project

(No testimonial has been submitted by Jeffrey)